Spotify's new “plus” button

Spotify Introduces New Plus Button for Easier Music Saving and Playlist Creation

Spotify is updating its iconic heart symbol to a new plus button that lets users save music and add songs to specific playlists with just one tap. The company announced the change in a blog post, noting that users will have to tap the new plus icon once to save a song or podcast to their library, and then tap it again to add it to a playlist of their choosing. The new feature has been in testing since last year and is rolling out globally on Android and iOS today.

The combination of the heart and add to playlist icons into a single plus button is designed to streamline the user experience and save time, according to Spotify. User research showed that the button helped save time and gave users the ability to add to multiple playlists at once. For example, if a user is listening to a radio station or Discover Weekly and comes across a song they like, they can quickly add it to multiple playlists without having to go through multiple steps.

While the change is minor, some users may find it challenging to get used to since the heart symbol is widely used across popular apps, including Spotify competitors like Apple Music and social media platforms like Twitter, TikTok, and Instagram. The heart is also a more universal symbol compared to the plus button, which may confuse some users initially.

Despite this, Spotify is convinced that the new plus button will ultimately benefit users by making it easier to save and organize music. The button works differently on Spotify than it does on Apple Music, where tapping it a second time on an album or playlist downloads it to the device. On Spotify, tapping the plus button once adds a song, playlist, podcast, or audiobook to the library, and the button changes to a green checkmark once the content has been saved. Users can then tap the checkmark on the Now Playing view to add the song or podcast episode to a playlist rather than just saving it to Liked Songs or Your Episodes.

Spotify’s update to its UI comes after the company introduced several other features to improve the user experience in recent months. These include the “DJ” feature, a new AI-powered spoken commentary about favorite songs and artists, and the “Exclude from your Taste Profile” feature, which lets users dictate which playlists are excluded from their personalized recommendations. Additionally, the company launched a new Home experience over the summer, where Music and Podcasts & Shows are separate feeds.

In conclusion, while some users may initially find it challenging to get used to the new plus button, it is ultimately designed to improve the user experience and save time. With the ability to add songs, albums, playlists, audiobooks, and podcasts to multiple playlists with just one tap, Spotify’s update will make it easier than ever for users to save and organize their favorite content.

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