Dec 15, 2023: Spotify, the renowned music streaming giant, is now testing a groundbreaking AI-powered playlist feature, marking a significant advancement in music technology. This new feature, initially discovered in Spotify’s app code in October, allows users to create custom playlists through AI interaction.
The Genesis of AI Playlists
Spotify’s journey into AI integration isn’t new. The company was already working on AI playlists, evidenced by code references spotted back in October. This move comes after the successful launch of an AI DJ and AI-translated podcasts, showcasing Spotify’s commitment to innovation.
How Does the AI Playlist Work?
Spotify users chosen for testing can access the AI playlist feature in a few simple steps:
- Accessing the Feature: Navigate to your library and click the plus icon to create a new playlist.
- Engaging with AI: You’ll see an option labeled “AI playlist.” On selecting it, you can interact with a chatbot to create a playlist based on your typed instructions or choose from the bot’s suggested ideas.
- Playlist Generation: Once you choose, the bot generates your personalized playlist in seconds.
Spotify’s Vision and Caution
While Spotify confirms testing the AI playlists, they maintain a cautious approach, emphasizing that not all tests lead to public rollouts. However, given Spotify’s track record with AI integration, the likelihood of this feature becoming a staple for users is high.
Spotify’s Stance: A spokesperson stated, “We routinely conduct several tests. Some of those tests end up paving the path for our broader experience, and others serve only as important learning. We don’t have anything further to share at this time.”
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